Project Marketing
A development needs a proposition, not just a price.
A good project still needs to be found, understood and trusted by the right buyer. Brooch builds the marketing structure, generates qualified demand and manages the sales journey alongside the developer.
Discuss your projectWhat Brooch provides
Project positioning
Define the proposition, the target buyer and the evidence that supports the price point and project viability.
Campaign development
Build the marketing structure: channel mix, content, materials and the schedule for each stage of the campaign.
Demand generation
Generate qualified enquiries from the relevant buyer segments using the appropriate channels for each market.
Inspection and qualification
Coordinate site inspection appointments and qualify prospects before presenting them to the developer.
Sales journey management
Manage the journey from qualified prospect to signed agreement, coordinating communication and milestones with the developer.
Progress reporting
Provide regular reporting on enquiry volumes, conversion stages and sales pipeline status.
The process
From project brief to qualified sales pipeline.
Brooch presents a developer’s project with Brooch’s role and the developer’s relationship stated clearly. Where Brooch earns a marketing fee, that is disclosed to buyers.
Project review
Understand the project, the developer's objectives, the target buyer and what the project needs to say to attract them.
Positioning and brief
Define the proposition, evidence required and the campaign structure before launch.
Campaign launch
Deploy the campaign across the agreed channel mix. Generate qualified enquiries and coordinate inspections.
Sales management
Qualify prospects, manage the journey from interest to agreement and report progress to the developer.
Developer relationships
Brooch can market a developer’s project on a mandate basis. Every project listed on the Brooch website or presented through Brooch channels states whether Brooch is acting as the sole marketing agent, a co-agent or a referral partner. Buyers are told which developer owns the project and who they are transacting with.
Developers interested in discussing a project marketing mandate should initiate contact through the form below.
Get In Touch
Ready to position and market your project?
Tell us about the development: location, scope, target buyer and where things stand. The first conversation is free.